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How social proof can help your website

By Grace Smith


Social Proof is the ‘new marketing’, the art of creating positive influence around your brand using our natural reliance on others for cues that guide our own behavior. While the term ‘social proof’ is relatively new, the concept isn’t. In fact it helped build Sylvan Goldman a $400 million shopping trolley empire in the 1930s!

How often do you look at reviews on Amazon before making a purchase? That’s because those are the candid views of your peers, and it’s this social proof that reinforces your decision to buy (or to keep looking). Social proof decreases your perception of risk, as you feel more comfortable in your purchase …

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