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It might be time for Samsung to dump Bixby

By Raymond Wong

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Samsung has a big problem.

No, it’s not just the Galaxy Note 9 is an incremental update. Or that the Galaxy Watch is no Apple Watch. Or that we barely know anything about the Galaxy Home smart speaker.

It’s Bixby.

At its summer Unpacked event, Samsung made it clear injecting AI into its products is a key way of differentiating its products from the competition.

“At Samsung we believe it’s time to transcend narrow digital experiences,” said DJ Koh, Samsung’s mobile chief. “It’s time for a new generation of intelligence to anticipate your needs.” …

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