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Who’s the least popular Star Wars character ever? Hint: It’s not Jar Jar

By Chris Taylor

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Princess Leia Organa wins the Star Wars popularity contest. That should come as no surprise to anyone, but it’s nice to have the evidence in black and white. As for the loser, there’s a twist.

A December poll from Morning Consult asked 2,200 folks about their opinions on Star Wars movies, then cross-tabulated that with their demographics and political preferences. We’ll be pulling details out of this poll for weeks; but for now, let’s concentrate on the characters.

The poll asked respondents their opinions on 25 major characters from the saga. Leia came out on top with a 73% favorability rating — although Luke Skywalker, Chewbacca, Yoda and R2-D2 were all within 2% of her, which happens to be the poll’s margin of error. …

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